Strategic insights leader skilled at turning cultural signals, customer research, and market trends into foresight frameworks that guide executive decisions. Experienced with qualitative and quantitative methods, text analytics, and LLM-based tools to enrich trend detection and foresight modeling.
Unified CX Data Product
Partnered with engineers to integrate Qualtrics, Adobe Analytics, and Salesforce into Snowflake
Delivered dashboards in Power BI/Qualtrics for segmentation & forecasting
Outcome: Executive visibility into journeys, faster decision-making
Always-On Checkout Signals
Designed behavior-triggered surveys, integrated with Adobe Target
Increased response rates 7x, exposed friction points, reduced cart abandonment
Search & Compare ROI Model
Built financial models linking CX friction to lost revenue
Outcome: Influenced investment in digital search tools, improving customer ease-of-use
Skills & Methods
Foresight & Trend Work: signal scanning, scenario modeling, cultural analysis
Data Integration: Snowflake, SQL, Adobe Analytics, Google Analytics
Customer Research: survey design/governance (Qualtrics, Medallia)
Visualization & Narratives: Power BI, Tableau, executive presentations
Collaboration & Process: JIRA, Confluence, Miro, Smartsheet
Recognition
Speaker at Adobe Summit and industry conferences
Regular executive readouts aligning cross-functional teams on customer-driven strategies