Unified Data Product for Customer Foresight - B2B ECommerce
Problem:
CX teams struggled with fragmented data across surveys, web behavior, and account records.
Approach:
Partnered with data engineers to integrate Qualtrics, Adobe Analytics, and Salesforce into Snowflake, unifying 150+ fields per customer record. Built dashboards in Power BI and Qualtrics for segmentation and forecasting.
Outcome:
Delivered a scalable data product that gave executives visibility into customer journeys and improved decision-making speed.